It could encourage publishers and other influential users to create more Stories by offering them an expanded audience and a longer shelf life.If Snapchat does a good job of curating these Stories and people share them more publicly, maybe it’ll change Snap’s reputation among older users. Snapchat already curates Stories around major news events, called Our Stories, but unless you are a Snapchat user (i.e. It could elevate Snap’s standing among an older demographic of internet users.If Snapchat videos are suddenly showing up on news stories or other places online where you don’t need an account to see them, it might expose the app and business to new users who ultimately sign up. There are some valid reasons for Snapchat to do this: The ability to more easily share outside of the app is a notable change for Snapchat, which has historically kept all of its content contained inside the app. Previously, users couldn’t share Stories from other users outside the app, and could only share their own Story by downloading it to their phone, which was more of a hassle.
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